Coaching builds on professionalism and trust

Every coaching process is tailor-made, as different as the people involved within each individual context.

On the part of the coach, this requires broad background knowledge and application skills combined with a high level of professionalism and engagement. Prerequisites on the client’s side are sustained interest, a serious commitment to bring about change as well as the courage to strive for new approaches.

Above all else, coaching is a far-reaching commodity where trust is key:
trust in complete confidentiality and loyalty regarding all aspects of a coaching relationship; trust in the respect of the company’s interests; trust in the professionalism and capability of the coach and vice versa; and confidence in the capability of and the potential for the client to develop within his/her current environment.


  • takes time
  • is up close and personal
  • challenges
  • means change